Over the past ten years, the global automotive industry has undergone notable changes. Extension of production lines, appearance of new brands, company mergers as well as new consumption tendencies have put the global automotive industry under great pressure. What is more, the turn of the 21st century has also brought more challenges to this already complicated industry.
To play a more integral role in helping clients design strategies and make decisions, Ipsos in Greater China has established a research team consisting of experts in automotive research to serve the car industry. Detailed research, combined with an in-depth knowledge of the automotive industry, and leading analysis resources have offered our clients a full set of benefits.
Aimed at "providing solutions to problems", the Ipsos in Greater China automotive research team boasts a combination of methods, analysis and marketing knowledge, which offers an adaptable fundamental solution. "Providing solutions to problems" means that we can help clients make better judgments and decrease risks by offering accurate information.
Our wealth of experience enables us to use leading methods and techniques for researching a series of projects, including development and pricing of new products, brand health and orientation, concept tests, market segmentation and dynamics, purchasing behavior, research of new car purchasers, customer satisfaction and outline tests, driving clinics etc.
To help clients establish better sales and maintenance service networks, Ipsos in Greater China provides specific research on mystery shoppers and customer satisfaction, as well as marketing consultancy services to help build top-level sales and maintenance service networks.