Competition in the FMCG industry has always been quite fierce. As a mature industry, increasingly competing brands have contributed to the further decline of brand loyalty in the FMCG market.
Services provided by Ipsos in Greater China in the FMCG market will help you to make the right marketing decisions in this fiercely competitive market, as well as ensure you a leading position in the market. Key staff members of our company have over 10 years of working experience in FMCG market research and marketing consultancy, studying a wide range of products which involve personal skincare, personal hair care, oral hygiene, women's sanitation products, paper products, cosmetics, baby care, washing powder, home insecticides, home detergents, food, drinks and liquor, etc.
As a company consistently providing services for top-grade manufacturers around the world, Ipsos in Greater China boasts abundant experience through many years of accumulation.
We have successfully helped many FMCG enterprises to develop new product concepts, promote brand value, as well as search and track research markets.
Our FMCG research team has experience in assisting clients in industries such as Food, Drink and Home and Personal Care. Our fame originates from deep analysis on the basis of raw data, as well as research suggestions for better realizing competitive advantages.
No matter which stage your brand or product is undergoing, we will provide you with suitable research tools.