Excellent Book

ASI Marketing MediaCT
In the Era of Big Data, consumers’ access to information has been growing exponentially in means and scope. However, the explosive speed with which information is disseminated has caused consumers...
ASI Marketing MediaCT
With the driving forces of new technologies and rapidly changing ideas, marketing conditions have become more challenging than ever. In light of all of this, how should businesses face up to all the...
Flair is about instinct and intuition. It's an ability to capture the mood, to preceive the the right direction, to know when to act...   To give our readers this advantage, Ipsos Flair presents...
Loyalty
  Loyalty Myths The Top ten best seller in American which is composed by Timothy L.Keiningham, Senior Vice President of Ipsos Loyalty and other Loyalty top researchers is released in China....
ASI
Gimme!  The Human Nature of Successful Marketing   man Nature of Successful Marketing is written by John Hallward, Ipsos ASI's global R&D director, leveraging his 20 year-experience in...