It’s year end again, and what has been the economic confidence like from a total global perspective over the past 12 months? How do citizens assess the current status of their country’s economy? Which one “excels”? Which one “lags behind”? “Ipsos Series Survey on Global Economic Confidence” conducted in 25 countries around the globe reveals to you the economic pulse of the world in 2016.
Point of View Healing the pain: Responding to bad experiences to boost customer loyalty
Most VOC/EFM programmes have case management systems that enable companies to manage critical incidents on a customer-by-customer basis and to intervene in order to “close the loop” on each piece of customer feedback. How can companies prioritise action and understand how to best respond to customer issues?
Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention,memory and emotion to influence people’s choices? This paper outlines how advertisers can make optimal use of emotional stimuli with the aim of influencing people’s brand choices. To do that, we look at how people pay attention to, and both encode into memory and later retrieve, emotionlinked stimuli. Finally, we look at this evidence in the context of advertising to draw some conclusions about how these interact to deliver desired brand outcomes.
"Great" Rooms Make Great Experiences
Choice performed several key driver analyses on Likelihood to Recommend scores and found that the “room condition” and “staff service” categories had the highest impact on LTR … and, ultimately, on revenue.Since “room condition” registered as most important, the Choice Research team worked with influencers across the organization to develop the “Great Room Condition” initiative.
TFS took its customer engagement and measurement program to the next level by implementing Medallia in all four of its contact centers. TFS’ interactive voice response (IVR) operations team is particularly pleased with the actions they have been able to take based on customer feedback from Medallia.
Ipsos Ideasis a newsletter dedicated to our clients. Each issue features hot topics selected from various industries for intensive and complete analysis. The aim is to assist you in understanding market trends and demands thereby ultimately discovering solutions through sharing our findings and insights in Marketing Research, Advertising Research, Customer Loyalty Research, Media Research and Opinion and Public Affairs Research.
In China, Ipsos Ideas was officially pulished on April 1st 2009. It is published on the 1st of every month, available in simplified Chinese and English.