Global - Give a salute to advertisers who are capturing the interest of 62% of online audiences. Of those people who respond to online ads, the largest percentage (46%) have looked at or read a brand or product ad online and nearly as many (42%) have actually watched a brand or product commercial online. Online pop-up ads have lower pull-power (25%), but one out of four people is still impressive, especially since many people set their security settings to exclude pop-ups altogether and/or feel pop-ups are an active intrusion on whatever they are doing online. In any case, advertisers, attention must be paid to the fact that online ads are increasingly becoming part of users’ mainstream online activities. Hup 2 – 3 – 4!