Point Article

How can brand campaigns leverage the interplay of attention,memory and emotion to influence people’s choices? This paper outlines how advertisers can make optimal use of emotional stimuli with the...
Most VOC/EFM programmes have case management systems that enable companies to manage critical incidents on a customer-by-customer basis and to intervene in order to “close the loop” on each piece of...
Visual vocabulary has exploded across our screens over the last few years.This change in communication is reflected in the rise of image-focused social media, together with the way that existing...
For many years, reach and frequency have been at the heart of media audience measurement. Time is also an important measurement. But who can say whether a viewer’s attention is on the TV ad or his...
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly. There is ample evidence to show that, even when...