Point Article

This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
It has never been tougher for brands to touch and move people. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand...
Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps our clients identify previously unseen opportunities...
Millennials present the greatest opportunity, but Automakers will need to market to specific sub-segments in order to increase EV adoption, say Ipsos’ John Kiser and Mark Essery.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape...