Point Article

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that...
We are demanding more and more from our respondents at a time when many are becoming less willing to participate in long or boring surveys. Employing statistical techniques allows us to collect less...
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
It has never been tougher for brands to touch and move people. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand...
Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps our clients identify previously unseen opportunities...