Point Article

Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. Whether it’s investing directly, staging special events or supporting promising start-ups and...
The world has chang ed – quickly and e xponentially. These changes are driving the need f or ne w ways to identify and react to consumer insights. We are seeing that successful companies are moving...
How can brand campaigns leverage the interplay of attention,memory and emotion to influence people’s choices? This paper outlines how advertisers can make optimal use of emotional stimuli with the...
Most VOC/EFM programmes have case management systems that enable companies to manage critical incidents on a customer-by-customer basis and to intervene in order to “close the loop” on each piece of...
Visual vocabulary has exploded across our screens over the last few years.This change in communication is reflected in the rise of image-focused social media, together with the way that existing...